Google Ads is one of the most popular PPC platforms that are available in the market right now. Simply because Google holds the largest market share in terms of search engine users.
Through Google Ads, advertisers have access to different advertising networks that uses the same PPC model. These networks are Google search ads, Google display ads, Google shopping ads, and remarketing ads.
Google Search Ads allows advertisers to advertise on the Google Search Engine. It allows advertisers to appear at the top of a search result when a particular search term is being searched on Google.
Google Display Ads refers to advertisements that appear on websites that are partnered with Google. Unlike Google Search Ads, the Google Display Ads network allows advertisers to utilise images in their advertisement.
Google Shopping Ads also allows your advertisement to appear on the google search engine. The difference is that the advert will show the product itself together with its price.
Remarketing Ads give advertisers the ability to make their advertisements appear to users that have already visited their website. Allowing advertisers to convert visitors who are already interested in making a purchase.
We are an agency that specializes in utilizing these different networks that Google has to offer. So do approach us for any questions as we are able to suggest and manage an advertising campaign that suits your needs.